Case studies

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Industry offline display advertising

salit steelSalit Steel of Niagara Falls had 5 days to submit a full page ad to a leading construction magazine. They had no ad, no supplier to prepare and submit an ad, and little experience in working with the publisher of the industry publication...

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Re-do of industry association logo

ccpaThe Canadian Concrete Pipe Association created a logo in 2004 for low resolution Web use only. In 2011, with the advent of the CCPA’s 20th anniversary and plans for industry-wide marketing, the logo required a “re-do”...

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Professional coach and psychotherapist

forgeManon Dulude is a professional certified coach and founder of Forge Coaching & Consulting. She also holds certification in the areas of Life Coaching and Career Management Coaching, along with training in Mediation. In addition to her role as coach, Manon is a successful Psychotherapist with expertise in the field of Critical Incident Stress Management and trauma recovery....

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Sustaining a non-profit in crisis

hhhiHealing Hands for Haiti International is a non-profit organization specializing in physical medicine and rehabilitation in Haiti. The foundation was 12 years old but had few regular revenue streams when the earthquake devastated Haiti in January 2010. Demand on its services exploded and all of its resources were stretched beyond capacity...

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Full support marketing for an industry leader

amvicAmvic Building System of Toronto, Ontario, was developing as a leader in the Insulated Concrete Form building product market place. They had corporate identity but limited branding and insufficient marketing tools to sustain their momentum.