Full support marketing for an industry leader

CHALLENGE
Amvic Building System of Toronto, Ontario, was developing as a leader in the Insulated Concrete Form building product market place. They had corporate identity but limited branding and insufficient marketing tools to sustain their momentum.

PROBLEM IDENTIFICATION
Communication Associates was contracted to refine the company’s positioning, fill in significant marketing communications gaps and take responsibility for integrating all marketing communications with consistency and creativity.

OUTCOME
Over 6 years the Communication Associates team played a key role in developing web and emarketing strategies, delivered innovative, multi language messaging and original branding to multiple targets groups in a variety of media including: tradeshow displays, trade journal advertising, sales support materials, technical manuals, and multimedia. As the company steadily grew, we helped to brand and launch new products.