Professional coach and psychotherapist

CHALLENGE
Manon had a small, static website that focussed primarily on her psychotherapy practice and experience. In order to develop the professional coaching services she provides, Manon chose to create a new website that would contain detailed information and relevant keywords to enhance her SEO.  The website had to be simple and professional and set up in a way that she would be able to maintain and update it herself.

In addition, Manon wanted to create a new brand identity to clearly define Forge Coaching and Consulting as a separate entity from Manon Dulude, Psychotherapist.

PROBLEM IDENTIFICATION AND SOLUTION
The project was viewed as two distinct segments. The first was to develop a new corporate identity, logo, and branding, and the second was the creation of a new website that incorporated this new brand, services, testimonials, corporate philosophy and mission statement.

Manon had selected ‘Forge’ as the corporate name and we recommended the addition of ‘Coaching and Consulting’ for clarity, SEO and marketing advantages. With ‘Forge’ being a metaphor for the creating/forging of relationships, we developed a graphic image and selected a colour to reflect the heat and forward movement suggested by that word.  We have also worked with Manon on an ongoing basis to ensure that all aspects of the corporate identity are consistently represented throughout her marketing and communications efforts.

When working on the website, we began by discussing with Manon what her objectives were for the site and the topics she wanted to include. From this we developed a top level navigation and suggested content layout. We then chose a number of keyword phrases that would be incorporated throughout the site and began development of the copy for each page. Copy was written based on interviews with Manon and researching the industry and her competitors. Additional contact was made with associates who Manon includes on her Resources page.

The photographs were taken specifically for the website and a half day photo shoot was set up with a trusted photography team.  Our team arranged location, photographer, and talent for the shoot as well as selecting the top images for Manon to choose from for use on the site.

We have provided free website management training and offer support when needed. Manon is able to modify her site with basic Word-processing knowledge and additional functionality modules can be added in the future as needed.

This project included project management, graphic design, website design, photography, copywriting and search engine optimization.